Comments on: Social Media Marketing For Dummies

By: Kristen

Kristen — Thu, 04 Mar 2010 23:09:39 +0000

I really enjoyed this book and found it both extremely thought provoking and practical. It has some smart insights, introduces a clear framework for understanding and approaching social media marketing and then explains the specifics of how to market on each of the social media platforms while recognizing that this is part of the marketing puzzle and not the whole one. It really seems like a one stop shop in terms of covering the basics, the more strategic concepts (including mobile social media) and the practicalities of what you can “buy” and “earn” across the social web. I definitely recommend this book to read. Its thoughtful, specific and actionable and not hype driven. The author obviously has a lot of experience in this space and it shows.
Rating: 5 / 5

By: Andrea Harrison

Andrea Harrison — Thu, 04 Mar 2010 20:20:35 +0000

Great resource for marketers looking to incorporate social strategies and tactics but not sure where to begin. Covers a wide variety of topics which makes it helpful for anyone needing best practices and tips regardless of industry or market size. Well done Shiv!
Rating: 5 / 5

By: Raymond Velez

Raymond Velez — Thu, 04 Mar 2010 17:22:18 +0000

This is a great read, covering both the basics and advanced elements for Social Media Marketing. His deep academic, practical, and hands on understanding is unmatched. If you want your digital properties to be found, you must master this.
Rating: 5 / 5

By: David Deal

David Deal — Thu, 04 Mar 2010 17:15:13 +0000

“Social Media Marketing for Dummies” is the perfect antidote for any marketer who fears that “going social” is something that only consumers do. After reading this book you’ll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the “For Dummies” series, Shiv Singh’s book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social campaign to applying metrics. By the way, the “For Dummies” title is something of a misnomer. Shiv’s insights are quite applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile campaign. I work closely with Shiv at Razorfish and am lucky to enjoy the benefit of his insights all the time.
Rating: 5 / 5