• ISBN13: 9780596806606
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media too… More >>

The Social Media Marketing Book

Product DescriptionThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics … More >>

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

• ISBN13: 9780596156817
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionBlogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargo… More >>

The New Community Rules: Marketing on the Social Web

• ISBN13: 9780470289341
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionLearn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience… More >>

Social Media Marketing For Dummies

• ISBN13: 9780470547816
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition