Posts Tagged ‘ Social ’

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

April 8, 2010
By aclark

Product Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics … More >>

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

The New Community Rules: Marketing on the Social Web

March 11, 2010
By aclark

  • ISBN13: 9780596156817
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargo… More >>

The New Community Rules: Marketing on the Social Web

Social Media Marketing For Dummies

March 4, 2010
By aclark

  • ISBN13: 9780470289341
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience… More >>

Social Media Marketing For Dummies

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

February 24, 2010
By aclark

  • ISBN13: 9780470547816
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition


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