compelling.tv – VISIT NOW FOR LESS SALACIOUS STUFF! There’s an ancient proverb in internet marketing – a good product with bad copy will always outsell a bad product with good copy. But what if you’ve got a REALLY bad product? In this video, we’re going to look at another top quality informercial to see how it’s done. Or …not. OK, Let’s take a quick look at what you’re in for. Brace yourself …. [clip] Oh. My. God. I’m trying to imagine what it was like for the creative guy in the agency that got that gig, the day his boss walked in said “ok guys, we’ve got a new client. I need you to write an ad for fake nipples” I mean, where do you start. Well they got it done, for better or worse. Let’s break it down … 0 So …. straight in with the testimonial actress. Note she’s speaking straight into the camera, not talking off camera, which I think is a mistake in this case, but what the hell. “As a wife, mother AND former beauty pageant winner” … so the writers obviously though let’s cast the net wide, we’ll go for slightly frumpy girls who are either married or have kids, and most importantly, used to be the prettiest girl in show. “I love to look my best” .. are you for real? If you look at her face for just a split second before she says stick nips you can see she’s thinking “I can’t believe I’m saying this shit!!” 0:07 OK, dowdy mum number 2. They’re really trying to push on the self esteem angle. Given the dire material they’ve got to work with, the ad writers are …